Archive for category: Marketing


Sales Letters Creator Review - Read the Small Print

3 January, 2010 (13:19) | Marketing | By: Slippery Sol

I was just about to buy a copy of sales letters creator and I happened to notice the small print.
I didn’t notice it until I got to the checkout because the extra payment is so small in comparison to the Today Only price. The total cost is more like $47.
It really annoys me to see [...]

Getting a Job as a Web Site Designer in Brisbane Australia

9 October, 2009 (13:49) | Marketing | By: Slippery Sol

So you want to work in a web design company in Brisbane? This article gives you useful hints and advice for all would-be web developers in Australia’s most livable city.
The web design job market is very crowded in Australia, as it is in most countries. Not only do you have fully qualified people looking for [...]

Google SideWiki and Internet Reputation Management

25 September, 2009 (16:10) | Marketing | By: Slippery Sol

I’ve been playing with the new Google SideWiki feature that comes with the latest version of Google Desktop. It was released 23rd September. It’s awesome, but I can see big problems in the future from a reputation management point of view. These are:
1. Anyone can make any comment about just about any web page on [...]

Direct Mail - One Way to Raise Donations

24 May, 2009 (17:38) | Marketing | By: Slippery Sol

A mailing is often the most practical way to reach many potential donors. Sending letters also is a simple way to raise money. There is no need to recruit, train, manage and motivate a large team. A handful of people can run the entire operation. And you will find you will get a lot more [...]

Working from Home

22 May, 2009 (11:04) | Marketing | By: Slippery Sol

Working from home is becoming increasingly fashionable. I work from home and I adore it. I don’t think I could ever toil at a factory again, but I must face the possibility that I may have to transfer my business into business premises if it keeps growing like it has in the last few years. [...]

Sales Training - Goal Setting Explained

27 March, 2009 (11:41) | Marketing | By: Slippery Sol

Did you know that ‘Goal Setting’ is the secret to fulfilling ANY dream or desire you want in life? In many sales training courses goal setting is ignored.
Did you also know that SUPER Successful sales people use ‘Goals’ to attain the knowledge and wealth and sales success they have today?
Some of you reading this [...]

Establishing a Unique Selling Proposition

2 February, 2009 (12:18) | Marketing | By: Sol Oilman

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.
The USP, or unique selling proposition, formula was developed by [...]

Validating Your Company’s Brand Positioning

3 January, 2009 (06:14) | Marketing | By: Sol Oilman

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds believable and appealing.
For instance, one of our clients sells a wide range of bathrooms and home hardware to the public through retail outlets. We wanted to find out what [...]

Marketing Segmentation and the Rise of Database Marketing

7 December, 2008 (22:12) | Marketing | By: Sol Oilman

Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly fragmented. Advertising and promotional tactics have become more regionalized and targeted to specific market [...]

The Fascinating History of Grape Wine

17 November, 2008 (01:25) | Marketing | By: Sol Oilman

It is said that an attempted suicide by a woman thousands of years ago gave birth to wine. This article looks at the fascinating history of wine.
While the origin of wine is still unknown to the world, ancient Persian fable credits a woman as the discoverer of wine. According to the fable, the woman lost [...]

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